Brand Buddy is a Los Angeles-based team of marketing strategists who help bring CPG companies into the digital commercial space. My role for this project was to create a brand new identity and website for a well established Amazon-first marketing agency. After a thorough strategic research lead by Idea Farmer, we decided to focus on three important qualities of Brand Buddy in their redesign:
• Premium experience
• Friendly service
• Highly knowledgeable
• Friendly service
• Highly knowledgeable
![](https://cdn.myportfolio.com/2ec4114d696c6ee5e32711aeed9efbf8/049425fc-6af0-410a-a190-842405898efb_rw_1920.jpg?h=b1707d573e40ac914f5189d757fb3f5e)
MOODBOARDS + EXPLORATIONS
With the above in mind, I came up with several visual directions that aligned with these qualities. The client decided on a modern, minimalistic direction with a lush blue and green color palette.
![](https://cdn.myportfolio.com/2ec4114d696c6ee5e32711aeed9efbf8/d05066c9-50ce-4718-95a2-3dc227b5f9da_rw_1920.jpg?h=98ae3dc202bb791748df46a5c9bcc03c)
![](https://cdn.myportfolio.com/2ec4114d696c6ee5e32711aeed9efbf8/99f89f84-f69b-4e4d-948d-64b1d2293d8f_rw_1920.jpg?h=8c06f5070d1a4bbb70db853f12558c98)
Role: Art Director/Designer
In collaboration with Idea Farmer
In collaboration with Idea Farmer