BRANDING & STRATEGY

Local Roots NYC

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Local Roots has spent the past decade working with non-profits, farmers, small businesses, artists and neighborhoods to make good food accessible, sustainable and fun. Initially created as a CSA, the company has grown to host classes, lectures, festivals, supper clubs, and field trips.

For this project I was the sole designer and I worked directly with founder/director Wen-Jay Ying. We determined the values and goals of the company and decided to start fresh with a completely new aesthetic. 

The logo is a representation of agriculture and urban communities locked in harmony. It is also a clever nod to produce stickers. Local Roots is a vibrant, bold, fun and oddly practical company and the new branding is a perfect reflection of this.

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MOODBOARD

Inspired by organic shapes and vibrant colors, Local Roots boldly stands apart from other businesses that work in the realms of non-profits and food.

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ROLE CREATIVE DIRECTOR