BB_heroBB_hero

Brand Buddy is a Los Angeles-based team of marketing strategists who help bring CPG companies into the digital commercial space.

My role for this project was to create a robust brand identity and design and develop a new website. I created an identity that aligned with the client’s values and image: something that felt approachable, confident, lighthearted, knowledgeable, and premium.

02_directions02_directions

MOODBOARDS + VISUAL EXPLORATIONS

The client decided on a modern, minimalistic direction. The final big decision came down to color palettes. We ultimately went for a lush blue and green scheme.

03_directions-colors-alt03_directions-colors-alt
04-birds-A04-birds-A
05_swag05_swag

PROJECT BRANDING, WEB DESIGN (UX + UI)   |   ROLE CREATIVE DIRECTOR