The Ambient Dream Machine is an interactive art project that explores the spaces between abstract sensations and meditation. Sound, light and scent are all elements used to inspire the participant towards transcendence.
I was brought on to create a logo that would capture the essence of the experience. I decided that I would use shapes and gradients evocative a dreamscape. In my research I chose visual cues from aura photography, playful interpretation of dreams and the mind, impressionistic gradients, and the very obvious symbol of the moon.
Two options were created from our visual explorations, one that evoked a sky at dusk and aura photography and another that was a very simple essence of a moon. We ultimately selected the moon logo.
ROLE CREATIVE DIRECTOR