I was brought on to create a logo that would capture the essence of the experience. I decided that I would use shapes and gradients evocative a dreamscape. In my research I chose visual cues from aura photography, playful interpretation of dreams and the mind, impressionistic gradients, and the very obvious symbol of the moon.
Two options were created from our visual explorations, one that evoked a sky at dusk and aura photography and another that was a very simple essence of a moon. We ultimately selected the moon logo.
PROJECT BRANDING | ROLE CREATIVE DIRECTOR