To celebrate its 100 millionth EF (electro-focus) lens, Canon wanted to highlight the quality and craftsmanship of its entire line of lenses. Thus Glass First was born; a place where professional photographers and filmmakers can explore the extensive roster of Canon lenses.
I worked alongside the creative director on this ambitious project. While the CD established the look and feel of the site, my role was to carry out the designs for the various interior pages. Each product description specifies how, when, and why certain glass delivers the perfect touch in different situations.