Brand Buddy

Brand Buddy

BRANDING, INTERACTION DESIGN
BRANDING, INTERACTION DESIGN

Brand Buddy

Brand Buddy is a Los Angeles-based team of marketing strategists who help bring CPG companies into the digital commercial space. My role for this project was to create a brand new identity and website for a well established Amazon-first marketing agency. After a thorough strategic research lead by Idea Farmer, we decided to focus on three important qualities of Brand Buddy in their redesign:
• Premium experience
• Friendly service
• Highly knowledgeable

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MOODBOARDS + EXPLORATIONS

With the above in mind, I came up with several visual directions that aligned with these qualities. The client decided on a modern, minimalistic direction with a lush blue and green color palette.

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Role: Art Director/Designer
In collaboration with Idea Farmer

Selected Projects

DoubleClick by GoogleInteraction Design

Canon: Glass FirstVisual Design

Isn’t That SpatialBranding, Strategy

Local RootsBranding, Strategy