Brand Buddy is a Los Angeles-based team of marketing strategists who help bring CPG companies into the digital commercial space. My role for this project was to create a brand new identity and website for a well established Amazon-first marketing agency. After a thorough strategic research lead by Idea Farmer, we decided to focus on three important qualities of Brand Buddy in their redesign:
• Premium experience
• Friendly service
• Highly knowledgeable
With the above in mind, I came up with several visual directions that aligned with these qualities. The client decided on a modern, minimalistic direction with a lush blue and green color palette.