The Ambient Dream Machine

The Ambient
Dream Machine

BRANDING
BRANDING

The Ambient
Dream Machine

The Ambient Dream Machine is an interactive art project that explores the spaces between abstract sensations and meditation. I was brought on to create a logo that would capture the essence of the experience.


ADM_01_moodboard
MOODBOARD

Sound, light and scent are all elements used to inspire the participant towards transcendence. I decided that I would use shapes and gradients evocative a dreamscape. In my research, I gravitated towards visual cues from aura photography, playful interpretation of of the subconscious, impressionistic gradients, and the very obvious symbol of the moon.

ADM_02_option-A
ADM_02_option-B

Two options were created from our visual explorations, one that evoked a sky at dusk and aura photography and another that was a very simple essence of a moon. We ultimately selected the moon logo.

Role: Art Director/Designer

Selected Projects

Brand BuddyBranding, Interaction Design (UX + UI)

DoubleClick by GoogleInteraction Design

Canon: Glass FirstVisual Design

Isn’t That SpatialBranding, Strategy

Local RootsBranding, Strategy