The Ambient Dream Machine is an interactive art project that explores the spaces between abstract sensations and meditation. I was brought on to create a logo that would capture the essence of the experience.
Sound, light and scent are all elements used to inspire the participant towards transcendence. I decided that I would use shapes and gradients evocative a dreamscape. In my research, I gravitated towards visual cues from aura photography, playful interpretation of of the subconscious, impressionistic gradients, and the very obvious symbol of the moon.
Two options were created from our visual explorations, one that evoked a sky at dusk and aura photography and another that was a very simple essence of a moon. We ultimately selected the moon logo.