BRANDING
BRANDING

The Ambient
Dream Machine

The Ambient Dream Machine is an interactive art project that explores the spaces between abstract sensations and meditation. I was brought on to create a logo that would capture the essence of the experience.


ADM_01_moodboard
MOODBOARD

Sound, light and scent are all elements used to inspire the participant towards transcendence. I decided that I would use shapes and gradients evocative a dreamscape. In my research, I gravitated towards visual cues from aura photography, playful interpretation of of the subconscious, impressionistic gradients, and the very obvious symbol of the moon.

ADM_02_option-A
ADM_02_option-B

Two options were created from our visual explorations, one that evoked a sky at dusk and aura photography and another that was a very simple essence of a moon. We ultimately selected the moon logo.

Role: Art Director/Designer

Selected Projects

Brand BuddyBranding, Interaction Design (UX + UI)

DoubleClick by GoogleInteraction Design

Canon: Glass FirstVisual Design

Isn’t That SpatialBranding, Strategy

Local RootsBranding, Strategy